What are QR Codes?
Although you may not know their name, surely you've seen them everywhere. These codes are an evolution of barcodes, and like them, are used to store information. They are recognizable for their three corners with large concentric squares and lots of dark squares distributed in an apparently random way. They can store far more information than barcodes and are becoming more and more widespread, replacing barcodes often.
What is the use of QR Codes?
With the help of a smartphone or other mobile device, you can scan them and access to certain information, usually through a link to a website, a business card V-Card, geo-location coordinates, or plain text. Therefore, we could say that QR codes are a gateway to access from the physical world to the Internet.
Although initially created for use in the automotive industry, they are currently widely used and have applications as diverse as advertising, merchandising, graphic design, business cards, catalogs, help in locating Alzheimer patients, information on art works or monuments, menus translation in restaurants, etc. Thanks to QR codes it's really easy to access the web from an advertiser, keep your contact details on the agenda or make a call, send an email or see your situation with Google Maps.
QR codes are encoded with an algorithm that introduces some level of redundant information in order to correct possible errors while reading them. Consequently, up to 30% of the information they contain may be disregarded, allowing therefore some degree of deformation, distortion or modification, making it possible to create custom QR codes, or QR Art.
What is QR Art?
QR Art is the term generally used to describe a trend that uses QR codes as a starting point for creating art works in any discipline. This is a very recent tendency, but it has already created a legion of experimentation and creation. You can find plenty of examples on the Internet, but here you have some that have caught our attention.
Furthermore, the QR Art has been carried to all disciplines:
What is the QR Art Lab?
The QR Art Lab, with a vision that combines art, technology and solidarity, aims to use QR codes as a canvas on which to create cutting-edge interactive artistic creations. Through exhibitions, competitions, lectures, workshops, games and more, we aim to explore the possibilities of this tool, which allows us to link the real world to the Internet, or send any information to an electronic device. The QR Art Lab is an event committed to our society, and therefore we give special attention to the transmission of high social contents.
The QR Art Lab has five targets:
- Artistic. Boosts the creativity of artists, promoting QR codes as a canvas to create their works, offering citizens an interactive product with a dual purpose: enjoy the creativity of artists and access relevant web content.
- Industrial. Encourages the demand of QR Art within the standard industry, and thus job opportunities for the group of artists who wish to specialize in this discipline.
- Educational. Promotes training of art students through various activities concerted with schools.
- Social. Promotes the access to websites of organizations, groups and institutions working for social justice.
- Experimental. Encourages the research and experimentation of innovative applications in the field of culture, for custom QR codes and their applications as a tool for humanity.
The QR Art Lab is open to the participation of a large segment of the population. It is an event which accommodates artists, graphic designers, developers, programmers, performing artists, artisans, etc. Professional artists from different nationalities will participate in the project, and we'll count with the contribution of students from various art schools with which we are reaching collaborative arrangements.
The jury of the First QR Art Lab Competition consists of three professionals in the cultural field from very different disciplines, giving the competition their very different points of view.
Rubén Caravaca Fernández
Cultural activist and communicator, skilled in cultural cooperation, is a member of the Asociación Cultural Fabricantes de Ideas, and has been president of the Asociación de Gestores y Técnicos Culturales of Madrid Comunity, and the Federación Estatal de Asociación de Gestores Culturales (FEAGC). He has worked in the Cultura Zero program, the Spanish Agency for International Cooperation for Development (AECID). He has been responsible for national and international communication of the Festival Internacional de las Culturas Pirineos Sur (2006-2013) and the Mercat de Música Viva de Vic (1999-2011) and in various editions of festivals like Noches de Ramadán, Folk Segovia, El Mundo en Madrid, Flamenco & Fado, Etnohelmántica, El Ojo Cojo, Ribagorza Pop Festival, Pirineos Sur Winter ... He has participated in programs of cultural cooperation with Mozambique, Chile, Colombia, Nicaragua, Guatemala, Dominican Republic, Morocco...
Pedro José Pradillo y Esteban
Bachelor of Arts and Doctor of History, he won the First Degree of Specialization in Heritage Management. In his career, he has shown his work in various solo and group exhibitions since 1987; as a historian-researcher, has developed multiple documtentation works and dissemination exhibitions on the architectural, artistic and ethnographic heritage of Guadalajara. He has received, among others, the following distinctions: Provincia de Guadalajara "Layna Serrano" Historical Research and Ethnological Award (1995), Club Siglo Futuro Award (2003), Asociación de la Prensa de Guadalajara Culture Award (2007), "Ducado de Plata" from Gentes de Guadalajara (2010). Since 2005 he is Heritage Technician of Patronato Municipal de Cultura of the City of Guadalajara.
Luis Moreno Díaz
Born in Laayoune (West Sahara), he was formed at Portsmouth University and at Bournemouth and Poole College of Art and Design (UK). He has worked as a manager and producer of Comando Teatral company, has fooled around in the world of television production, and has been project evaluator for the Junta de Comunidades de Castilla-La Mancha. In 1996 he founded the cultural association CINEFILIA and focused on the production of short films, getting several awards with 'Noveno Ve' (1999), '250 bocadillos de mortadela' (2002), 'Cebolla' (2004) and 'La presa número 7' (2012). He has been alternating his passion for cinema with graphic and web design for over ten years. Since 2003 he directs FESCIGU (Solidarity Film Festival of Guadalajara) and since 2013 chairs the QR Art Lab.