What are QR Codes?
Although you may not know their name, surely you've seen them everywhere. These codes are an evolution of barcodes, and like them, are used to store information. They are recognizable for their three corners with large concentric squares and lots of dark squares distributed in an apparently random way. They can store far more information than barcodes and are becoming more and more widespread, replacing barcodes often.
What is the use of QR Codes?
With the help of a smartphone or other mobile device, you can scan them and access to certain information, usually through a link to a website, a business card V-Card, geo-location coordinates, or plain text. Therefore, we could say that QR codes are a gateway to access from the physical world to the Internet.
Although initially created for use in the automotive industry, they are currently widely used and have applications as diverse as advertising, merchandising, graphic design, business cards, catalogs, help in locating Alzheimer patients, information on art works or monuments, menus translation in restaurants, etc. Thanks to QR codes it's really easy to access the web from an advertiser, keep your contact details on the agenda or make a call, send an email or see your situation with Google Maps.
QR codes are encoded with an algorithm that introduces some level of redundant information in order to correct possible errors while reading them. Consequently, up to 30% of the information they contain may be disregarded, allowing therefore some degree of deformation, distortion or modification, making it possible to create custom QR codes, or QR Art.
What is QR Art?
QR Art is the term generally used to describe a trend that uses QR codes as a starting point for creating art works in any discipline. This is a very recent tendency, but it has already created a legion of experimentation and creation. You can find plenty of examples on the Internet, but here you have some that have caught our attention.
Furthermore, the QR Art has been carried to all disciplines:
What is the QR Art Lab?
The QR Art Lab, with a vision that combines art, technology and solidarity, aims to use QR codes as a canvas on which to create cutting-edge interactive artistic creations. Through exhibitions, competitions, lectures, workshops, games and more, we aim to explore the possibilities of this tool, which allows us to link the real world to the Internet, or send any information to an electronic device. The QR Art Lab is an event committed to our society, and therefore we give special attention to the transmission of high social contents.
The QR Art Lab has five targets:
- Artistic. Boosts the creativity of artists, promoting QR codes as a canvas to create their works, offering citizens an interactive product with a dual purpose: enjoy the creativity of artists and access relevant web content.
- Industrial. Encourages the demand of QR Art within the standard industry, and thus job opportunities for the group of artists who wish to specialize in this discipline.
- Educational. Promotes training of art students through various activities concerted with schools.
- Social. Promotes the access to websites of organizations, groups and institutions working for social justice.
- Experimental. Encourages the research and experimentation of innovative applications in the field of culture, for custom QR codes and their applications as a tool for humanity.
The QR Art Lab is open to the participation of a large segment of the population. It is an event which accommodates artists, graphic designers, developers, programmers, performing artists, artisans, etc. Professional artists from different nationalities will participate in the project, and we'll count with the contribution of students from various art schools with which we are reaching collaborative arrangements.
The QR Art Lab will organize an exhibition of QR Art with a vision that combines art, technology and solidarity, using QR codes as a starting point to create interactive artworks, useful to access contents with strong social emphasis. This exhibition, which will take itinerant character, will start its journey in Guadalajara, coinciding with the programming of XI Festival de Cine Solidario de Guadalajara, and traveling in the following months by different points of the country. A Department of QR Art Lab, from now onwards called the Lab, will be the responsible for coordinating and monitoring this call, that will gather part of the content of the exhibition.
Within this context, we call the QR Art Lab Awards under the following rules:
- PURPOSE OF THE CONTEST
- This call has the following targets:
- The promotion of QR Art, understood as the creative manipulation of QR codes to generate interactive artworks within any discipline.
- The promotion of artists and art students wishing to use the QR Art as a form of creative expression.
- The creation of a fund of participating works in the QR Art Lab exhibition.
- The spread of Webs which contents have high social interest.
- QR codes used for the creation of QR Art should link to websites with contents which dial with social issues.
- The resulting works should be fully functional, this is, they must allow its proper scan by readers of QR codes.
- PARTICIPANTS AND WORKS
- This call is open to artists and students of art of any nationality.
- Each participant may submit any number of works, using techniques of graphic design, photographic manipulation, painting, etch, sculpture, engineering, free technic, mixed media, etc.
- QR Codes used to create the works must link to a web address with high social contents. Therefore, before starting working, the interested parties must ensure that the chosen direction complies with the philosophy of the Lab. You can find a list of eligible websites here: www.qrartlab.com/en/enlacesadmitidos.html.
- Works will be submitted ready to be exhibited, with a size bigger than 10 x 10 cm. and smaller than 100 x 100 cm. The works may not exceed 30 Kg. weight.
- In case that the works are created as a digital file, the minimum size will be 2000 x 2000 pixels.
- The Lab encourages participants to carry out their work following unconventional techniques, and using everyday and ecological materials, looking for innovation and originality of the works.
- REGISTRATION PROCESS
- Participants must register their works using the Entry Form with a deadline of August 20th, 2013. This form must be filled in Spanish or English; registrations submitted in any other language will be automatically rejected.
- In addition, participants must send to the Organization, via e-mail or through any hosting service (Dropbox, Sky Drive, Google Drive, WeTransfer, etc.), within the next three days after registration, the following documentation:
- Scanned copy of ID card or Passport of the author or authors.
- A high quality picture of the work in case of painting techniques, graphic design and, in general, works in 2D. In the case that the registered artwork has some relief or mechanical or mobile systems, the author will send as many pictures as necessary from different angles, with a lighting that allows a proper evaluation of the work. Optionally and additionally, in this case, a brief video may be sent, if the author considers that it can show us better his work.
- SELECTION OF WORKS
- A selection Committee will be the responsible for examining the documentation received and decide the works that will participate in the exhibition of QR Art Lab, which will be communicated to the authors selected in a period not exceeding 15 days.
- Selected works will compete for the awards listed in Chapter 7 of these rules.
- The received works will remain in the Lab for their itinerant exhibition during the period that it lasts.
- Participating artists authorize to quote their names, as well as the graphic reproduction of the selected works for any broadcast or publication deemed appropriate. The Lab may require additional information to the participating artists, for the edition of publications.
- SHIPPING OF WORKS
- The works should be sent well packed for proper protection. Given the itinerant nature of the QR Art Lab exhibition, packing must allow its reuse for those works that are especially susceptible to damage. The author of the work is responsible for proper packing of the works. In case of digital works, these will be sent by e-mail.
- Participants are responsible for shipment of the works to the headquarters of the Lab, which thereafter assumes transport costs arising from the tour of the exhibition.
- Works will be sent to the following address:
Laboratorio QR Art
Calle Chorrón, 36 – 11B
19005 Guadalajara (Spain)
- In the case of works consisting in a digital file, the authors are disclaimed of the above points. In this case, the Lab will display the work by means deemed appropriate.
- Works, once after the exhibition, may be withdrawn by their authors, authorized persons or transportation agencies. The Lab will notify participants about the completion of the exhibition and thereafter they will have four months to withdraw their works. After this time, the Lab cannot guarantee custody of works.
- The Lab will take its utmost in care of the works received but will not be liable for any damage, loss, theft or any other circumstances that may occur during collection, storage or return. However, the Lab will hire an insurance policy that will cover the works during their stay at the exhibitions.
- Contestants who attend the events planned at the QR Art Lab will receive a welcome package, with promotional material and accreditation for access to all the activities organized both within the QR Art Lab and the Festival de Cine Solidario de Guadalajara, since both events share the same space.
- The QR Art Lab will lead to active participation of the contestants in the programmed events (presentation of their works, press conferences, interviews, etc.)
- A jury made up of renowned professionals from the fields of culture and artistic creation will be responsible for deciding the winning entries. Their decision, which is final, will be published on Saturday, September 28th, 2013.
- The following awards are established:
- First Prize of the Art QR Lab: €1,200, trophy and certificate.
- Second Prize of the QR Art Lab : €300, trophy and certificate.
- The Lab will promote the active participation of the artists, who are expected, to the extent of its possibilities, to attend the Awards Ceremony.
- Winning works will remain property of its authors, although they may remain in possession of the Lab for a period of up to twelve months if thus determined by the Organization.
- ADDITIONAL PROVISIONS
- These Regulations may be modified in some parts if so considered by the Lab, in order to ensure the proper functioning of the Contest, and in anticipation of imperatives that may be beyond of our control. In any case, the rules with definitive validity will be the last to be edited and published on our website before the Call for Entries deadline.
- These Regulations are an English translation of the Spanish original version. In case of contradiction in any of their points, due to a translation error, valid regulations are those from the Spanish version.
- ACCEPTANCE OF THE RULES
- Participating in this call implies the total acceptance of these rules and the waiver of any legal claim. For any matter not listed therein or typographical errors, it will be addressed to the decision of the Lab.
For any queries relating to this Call, contact the Lab
through our contact form